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Tag Archives: Publicis Groupe

Facebook and Publicis Groupe to be long-term partners

Last week, Facebook struck a multiyear partnership with the advertising company Publicis Groupe. The deal that’s worth hundreds of millions of dollars will allow Publicis to access Facebook’s ad inventory and data, and to maintain the balance between Instagram and videos from the social network. Publicis Groupe has clients like Procter & Gamble, Verizon, and Coca-Cola, so a partnership with ...

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