Amazon Fire Phone 2 has to bring some real innovations if it wants to succeed

The Amazon Fire Phone was a huge disaster, but that didn’t seem to stop the retailer giant from already working on the Amazon Fire Phone 2. While we have to admire the company for being brave enough to face another inevitable wave of ridicule, we do have to wonder as why they would even bother with this. Others would have just given up on such projects, and rightly so, but not Amazon. On the bright side, at least it seems like the company has learned a thing or two from past mistakes and is not rushing the upcoming smartphone like they did with its predecessor. The Amazon Fire Phone 2 was initially meant to launch sometime this year, but after taking a step back to better evaluate the situation, the company eventually decided to only release the smartphone in 2016. A wise choice if you ask me.

Not only will this delay give them more time to develop the device, but the technology will advance until then to the point where some of their gimmicky ideas might actually become feasible. The Amazon Fire Phone wanted to revolutionize things and was marketed as an innovative product with interesting 3D capabilities. Ultimately though, it turns out that the Dynamic Perspective was not nothing more than a series of cameras that gave users the impression of a 3D interface. A nice try, but Amazon has to come up with something a lot better than that for the Amazon Fire Phone 2. It also wouldn’t hurt to equip it with some better specs because that’s what a lot of people are looking for right now. The original iteration is a mid-range smartphone with a useless gimmick that originally came with a $600 price tag. Was anyone surprised when it failed? Not me.

Naturally, the main goal of the device was not to bring any new innovations, but to provide customers with more ways of quickly accessing the Amazon websites. It’s just business as usual at the end of the day, so we can’t really blame them for that. The Amazon Fire Phone 2 will have the exact same purpose regardless of what the company might say, but they would be wise to at least come up with some real innovations if they actually expect it to succeed.