Google warned by Germany to rethink data profiling policy
We all know that Google collects a lot of our information in order to offer a cross-platform experience where you can integrate all your user accounts and be rid of the hassle of always logging in and searching for things on Chrome. It seems that Germany isn’t very happy about the Google data profiling policy and says that the company might be collecting more information than it would need.
The Hamburg Data Protection Authority has warned Google that its profiling practices violate the Telemedia Act and the Federal Data Protection Act of Germany and invoked that many other European countries find the Google data profiling policy to be intrusive. Google collects these data across platforms like Gmail, Maps, Youtube and Google+ in order to help you get better suggestions in searches and better integration among these services.
Precisely this cross-platform data profiling that Google is doing is what bothers German authorities and they have said that the practice is unnecessary and violates Germany’s privacy laws. Authorities have instructed Google to implement changes in its data profiling practices in a way in which Google should achieve unambiguous user consent before gathering user data from more than one platform. Google hasn’t responded to these concerns yet, but it seems the search engine giant is under pressure in Europe.
While I see the privacy issues when using Google on multiple platforms as a necessary evil and try to keep sensitive information like my location, full name, financial situation out of Google’s hands, others might feel threatened by all the information Google is storing on them. How do you feel about Google’s data profiling policies? Do you think Germany is right in saying that the company might just be exaggerating?