Xbox One had an “incredible” Black Friday according to Microsoft
The Xbox One saw “incredible sales” this weekend according to Microsoft. The reason is pretty obvious as people were pushing and shoving – literally in many case – to get their hands on the best Black Friday deals, which also included those offered by the company. Seeing as how the console and various bundles were cheaper than usual during this time, it was only natural that Microsoft should see some pretty good sales. However, it seems that things went even the better than anticipated, with reports claiming that the Xbox One sold out in various retail stores such as Target. This was confirmed by Microsoft’s Aaron Greenberg, who also stated that console “sales were incredible” for Black Friday.
@OhImLaughin sales were incredible, grateful for all the support and new fans.
— Aaron Greenberg (@aarongreenberg) November 29, 2014
As for the exact numbers, it’s difficult to pinpoint them at this time and it’s pretty unlikely that Microsoft will reveal anything. If the sales were truly incredible, one might expect the company to come out and brag with some exact figures but they haven’t as of yet. However, word on the street is that the Xbox One already managed to sell 8 million units a week before Black Friday even began. This may or may not be the case, although it won’t be too far fetched to think that Microsoft was indeed able to manage that feat. Interestingly, the company announced not long ago that more than 10 million Xbox One consoles have been shipped to retailers, which suggests that somewhere around 2 million might have still been available on shelves by the time Black Friday kicked off.
I’m pretty sure that the console didn’t sell out everywhere, so it’s unlikely that all those units were purchased recently. But maybe 1 million? Could be, although it still seems a bit of a stretch. Ultimately, we’ll have to wait until Microsoft finally decides to tell us exactly how many Xbox One consoles were sold until now, which probably won’t happen anytime soon, so all we can do is speculate for now. By comparison, rival Sony had reportedly sold 15 million PS4 units prior to Black Friday.