The New Logitech
Eager to become “more than just a mouse and keyboard company”, Logitech have announced they will begin focusing on other product categories. Charlotte Johs, Logitech’s global VP of brand development, iterates that the company will become more of a “design-led” organisation. As part of a new-found attention to design, Logitech has hired its first ever chief design officer, Alastair Curtis.
The change in the company’s image begins with a new logo, shown in the header. The ‘g’ now looks as if it is smiling back at you, who wouldn’t want to buy their peripherals from such an upbeat company? The typeface is more reminiscent of a company leading the way in the 21st century, not the accessory company founded in 1981.
Although this revolution incurs a number of changes, Logitech states that they will still remain true to their PC-peripheral origins. Johs used trees, plants, and seeds to describe its products in the future. Trees represent its high-margin PC-peripheral side of things, whereas plants represent gaming, speaker and VOIP equipment which will be nurtured. Seeds are, as you can probably guess, new product ventures which the company will bring into its future portfolio of products. These will be released under the ‘logi’ brand, and, according to its blog, we can expect the first products under this brand name “just around the corner.”
For more information, take a look at the Logitech blog by clicking here.