Just a few days ago Facebook finalized the acquisition of WhatsApp, one of the most popular messaging services around. The deal was originally meant to go down for $19 billion but the sum was later raised to a jaw-dropping $21.8 billion due to the increasing price of Facebook’s stock. This is indeed a colossal investment and one can only imagine that Facebook plans to monetize WhatsApp at some point and win back the money. That’s very likely to happen in the future, but for the moment Facebook is keeping everything free. Moreover, there are apparently no plans to make money from the app at the moment.
Mark Zuckerberg, CEO of Facebook told Reuters earlier today that his company is not planning to make money from WhatsApp right now. However, he didn’t share any additional details regarding Facebook’s long-term plans. The app is currently free and doesn’t bother its users with in-app purchases or advertisements and this is one of the reasons why it became so ridiculously popular. The other reason is that WhatsApp is available across a wide variety of operating systems including Android, iOS, Windows Phone, Symbian and more. It seems like Facebook won’t change anything for the moment, but then why did it buy the app in the first place? We’ll just have to wait and see what the company has in store for WhatsApp in the future.
“WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends. In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages.”